The Web has been a great technology success for accessing content and services from a PC-like platform. The mobile environment, while a promising market, is stuck with a degraded version of the Web with WAP and I-mode.

On the web, rich-media is often associated with a browser plug-in. This successful model should be mapped to the mobile environment. Existing proprietary formats are not suitable for mobile constraints and existing standards are neither fulfilling the end-user expectations and nor providing any tools to create rich-media content.

Today's solutions (e.g. WAP, SVGT1.1, Flash R ...), as well as existing services like video download, are results of first round discussions between content providers, operators and manufacturers. These applications remain completely independent, with no interaction, no smart navigation from one to another. The end-user needs a good technical understanding of his/her mobile and needs to make many manipulations in order to get a satisfactory mobile experience.

LASeR is born to face this lack of a standard which is simple, small, fast, streamable, updatable and integrated. The LASeR technology allows applications to answer to both mobile and networks constraints, quality and reliability requirements from content suppliers (e.g. time synchronisation), mobility needs and capitalize on the web-model success.