The LASeR format fits in the existing infrastructure and provides a natural evolution from existing technology while being compatible with many existing formats (SVG, GIS Maps format, XHML, Truetype Text, Flash TM...).

Thanks to LASeR, content and service providers can:

•  Leverage content value thanks to a fully satisfactory and integrated user experience, allowing seamless navigation, and multi-content display in the same time;

•  Benefit from a valuable format for the mobile distribution channel and develop new market opportunitiesfor their content;

•  Re-use and integrate existing assets within a format compliant with mobile devices and networks;

•  Benefit from a standard for mobile communication where software solutions exist to cover the whole end-to-end value chain: creation, delivery and display;

•  Create interaction between the connected and unconnected worlds: e.g. splash screen MMS including a link to connected services, on-line/off-line services, etc.