The small footprint and memory management specifications of LASeRs' rich-media engine allow manufacturers to increase the lifecycle of devices by enabling added-value services over medium- and low-end terminal.

LASeR allows manufacturers to:

•  Satisfy and lock early adopters with hi-tech phones and therefore capitalize on an innovative image and increase sales;

•  Be compliant with an open standard with no risk to be locked by proprietary solutions;

•  Capitalize on their existing developments and experiences, preparing convergence with next generation mobile phone.

Embedding LASeR within service-enabling phones, manufacturers can become proactive, meet operators expectations with market differentiated functionalities and value-added in the complete infrastructure chain.